The One Essential Element Needed To Market Online

I see a lot of folks trying to do online marketing for one thing or another and think back to when I was just starting. It sure can be overwhelming. This post isn’t just for network marketing, but for anyone wanting to generate serious income online.

You can put up posts on social media with a link to your company page. That might get a click or two. In our fast paced society, though, you have seconds to actually get someone to do something. Literally seconds, before you lose them. My attention span is just not that long and I know I am not that different. I have some OCD tendencies, but pretty normal otherwise.

So, you had your visitor for a second then lost them.

Put up a ‘page’ on facebook to get a ‘like’. Excellent. You are building a brand. Offer some information on your page, but then what. You are relying on the visitor to take the initiative and ‘buy’. That is pretty tough.

Again, you don’t have much time to build up the know, like and trust factor. It’s like I am on my way to someplace else and I really don’t feel like stopping and really jumping in to say hello.

However, if you give me just a little something in exchange for my email, I might be up for that.

People still do check email:
http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/

There is your chance to build a relationship, through email. Here you can market to this specific audience that has expressed interest in what you have.

But there has to be a mechanism for them to express their interest to you. Otherwise, how will you know who it was if they didn’t call.

As a golfer/golf fan, just now as I am typing this I got an email from the WGC Bridgestone Invitational. I went there last year to watch the pros. They are offering a discount to come again next year.

So, where am I going? You need a ‘capture’ page for your visitors. If you are not capturing their contact information when they visit, you are flushing your efforts down the toilet. Especially if you are paying for advertising. Your time is even more valuable since you cant get that back. So, if you are putting up info without any ability to get email addresses, keep on modeling the gerbil on the treadmill. You are spinning circles around yourself whether you know it or not.

Blogging is another way of building your brand. But again, you are building ice sculptures in July without the ‘capture’.

What do you do with this contact information once you get it from your visitors, you ask? Stay tuned..