Marketing Lesson From Beavis & Butthead

So, I went out to the kitchen to get some lunch and flipped on the TV to catch up on a little news. Political news more than celebrity gossip or car chases..but anyway..

What came on was MTV with Beavis and Butthead. I have a couple teenagers that like to watch the music videos with their breakfast before they go to skool.

I didn’t change the channel right away. As a matter of fact it was probably a good 20 minutes before I came out of my trance from these two meatheads. I think I even watched it until the end. Why?

I had to ask myself this because how could I get sucked into that for that long? I asked my subconscious to come up with the answer. I knew there had to be a marketing lesson in there.

So, here is what I came up with. In Joe Vitale’s Hypnotic Writing, he references comic books and writing to a person’s inner child. In this case it was my inner adolescence. I know. It may sound ridiculous, but that is what was happening. I was going back to my college days when I watched these two goons and getting a laugh out of them. I caught myself laughing again.

In any case, here is the takeaway. In your marketing, write simply and to your reader’s inner child. Make it so that everyone who reads it can understand what you are talking about. Take responsibility for your communication skills and open the floodgates to your marketing success. This isn’t a lottery ticket. It is a skill. It is learnable. It being ‘marketing’.

Another point was the story. They were telling a story. I had to see what was going to happen to these two knuckleheads with their plan. So many things could have come about from what they were up to. There was no way they were going to succeed. So, I had to see if they were going to beat each other up or if they were going to get knocked around by someone else. The conflict and the drama. It is hard for me to say this, but it was compelling. I was like the college kid again back in the day just lost for those 20 minutes.

Here is the second takeaway. Tell a story. As simple as that is, it is definitely a skill worth learning in your marketing efforts. People are hard wired for stories and mastering this will have you sipping Corona’s on the beach.

All The Best,